Exhilarama (Memorial City Mall)

Exhilarama banner.

Years active 1993 - 200?
Number of games Dozens
Located U. S. A.
Status Closed


Memorial City Mall in Houston, Texas is a shopping mall located at the intersection of Interstate 10/U.S. Route 90 and Gessner Road (or 303 Memorial City). Constructed in the early 1960s, the mall has since grown to be one of the city's more popular malls, mostly due to a large renovation project that took place in the early 2000s.

Exhilarama was a brand of Edison Brothers Mall Entertainment (EBME), a unit of Edison Brothers Stores. Most locations housed arcades, rides, laser tag and kids' play structures. Fame City was a similar outfit that opened in Memorial City Mall in 1989, but did not do well, which this location was bought out by Exhilarama.

Memorial City ExhilaramaEdit

This Exhilarama was a 47,000 square foot indoor Family Entertainment Center, which opened on December 11, 1993[1]. It included a number of rides, a large kids' play structure, party areas, laser tag (known as Laser Ex), a prize redemption area, a snack area, virtual reality, video games and pinball machines. It had a large storefront inside the mall and an outside entrance.

After the failure of the parent company (as Exhilarama's area kept on shrinking, cutting out the laser tag and all the rides until only a small arcade was left), this location was sold to and operated by Nickels and Dimes (owners of the Tilt chain). When the mall implemented a redevelopment plan, Exhilarama was demolished and most of its former space was remade into a JC Penney anchor store. A shallow portion of the storefront remained and became a Tilt location.

Known games, videoEdit

  • Contra
  • Cruis'n USA
  • Daytona USA (two player cockpit model)
  • Gunblade Special Air Assault Force NY
  • Mortal Kombat
  • Mortal Kombat II
  • Pit Fighter
  • San Francisco Rush
  • Spider-Man
  • Street Fighter II
  • Super Shot Basketball (four player model)
  • Tekken
  • Time Killers
  • Tokyo Wars (four player cockpit model)
  • Total Carnage
  • Virtua Fighter
  • Virtual On
  • Virtuality racing game/area
  • War (several players linked model)
  • X-Men


  • Air hockey tables (at least two)
  • Basketball hoops games (two)
  • Batman Forever (pinball)
  • Big Choice
  • Demolition Man (pinball)
  • Elvira Scared Stiff (pinball)
  • Jungle Jive
  • Lucky Bingo (two)
  • Roll Gold
  • Skeeball machines
  • The Flintstones (pinball)
  • Twilight Zone (pinball)

External references/linksEdit