FANDOM


Chuck E. Cheese's
Chuckecheesewest

A Chuck E. Cheese's in Houston, Texas.

Years active 1977 - Present
Definition Family entertainment center
Located Chile
Mexico
Panama
Peru
Saudi Arabia
Trinidad and Tobago
United Arab Emirates
U. S. A.
Status Active

Chuck E. Cheese's (formerly Chuck E. Cheese's Pizza Time Theatre and Chuck E. Cheese's Pizza) is a chain of American family entertainment centers. Chuck E. Cheese's is the main brand of CEC Entertainment, Inc., with its headquarters in Irving, Texas.[1]

The concept is a sit-down pizza restaurant, complemented by arcade games, amusement rides, an animatronic show, and other diversions, such as climbing equipment, tubes, and slides − all mainly directed at younger children.[2] The brand is represented by Chuck E. Cheese, an anthropomorphic mouse.[2]

The company was founded as Chuck E. Cheese's Pizza Time Theatre by Nolan Bushnell in 1977, officially being labeled as the first family restaurant to integrate food, animated entertainment, and an indoor arcade.[2] Pizza Time Theatre and Showbiz Pizza Place merged in 1984, bringing both concepts under the wing of Showbiz Pizza Time, Inc.[3] In 1991–92, Showbiz Pizza Time, Inc. unified the two brands into Chuck E. Cheese's Pizza.[4] In 1994, Chuck E. Cheese's Pizza underwent a redesign, changing to Chuck E. Cheese's by 1995.[3] In 1998, Showbiz Pizza Time, Inc. was renamed to CEC Entertainment, Inc.[3][1] In 2007, the company celebrated its 30th anniversary,[3] and as of March 2014, it operates 577 restaurants.[1][5]

Corporate historyEdit

Chuck E. Cheese's, originally referred to as Chuck E. Cheese's Pizza Time Theater, was founded by Atari founder Nolan Bushnell, who was seeking to expand the purview of video game arcades beyond more adult locations like pool halls to a kid and family friendly venue.[2][6] Bushnell’s experience in the amusement park industry, as well as his fondness of The Walt Disney Company, was influential in the conceptualization of the Pizza Time Theatre concept.[7] The first location opened in San Jose, California in 1977, and was labeled as the first family restaurant to integrate food, cheap animated entertainment, and an indoor arcade.[2] In 1978, Bushnell purchased the Pizza Time Theatre concept from Atari's then-corporate parent, Warner Communications.[8]

FranchisingEdit

As the restaurant became increasingly successful, he began to franchise, resulting in a co-development agreement between Bushnell and Robert Brock of Topeka Inn Management in 1979. The agreement handed Brock exclusive franchising rights for opening Pizza Time Theatres in sixteen states across the southern and midwestern United States,[8] while also forming a company subdivision, "Pizza Show Biz", to develop the Pizza Time Theatres.[8]

Showbiz Pizza PlaceEdit

In November 1978, Brock met Aaron Fechter of Creative Engineering, Inc. Concerned that Fechter’s animatronics would be too strong a competition for Bushnell’s work, Brock requested that Bushnell release him from the co-development agreement, citing misrepresentation.[8] In December 1979, Brock and Fechter formed “Showbiz Pizza Place Inc”, severing Brock's business relationship with Bushnell.[8] Showbiz Pizza Place was conceptually identical to Pizza Time Theatre in all aspects except for animation, which would be provided by Creative Engineering.[8] Showbiz Pizza Place opened its first location on March 3, 1980, in Kansas City, Missouri.[3]

Upon the opening of Showbiz Pizza Place, Bushnell sued Brock and Topeka Inn Management over breach of contract.[8] Brock immediately issued a counter-suit against Bushnell, citing misrepresentation.[8] The court case began in March 1980, eventually settling out of court with Showbiz agreeing to pay Pizza Time Theatre a portion of its profits over the following decade.[8] During this period, Topeka Inn Management also changed its name to Brock Hotel Corporation and moved its headquarters to Irving, Texas.[8] Both restaurants experienced increased success as the video game industry became more robust,[8] and, to maintain competition, both franchises continually modified and diversified their animatronic shows.

Mergers and restructuringEdit

In 1981, Pizza Time Theatre went public; however, the evolving video game industry resulted in significant losses for Pizza Time Theatre, which lost $15 million in 1983, and by 1984, Bushnell’s debts were insurmountable, resulting in the filing of Chapter 11 bankruptcy for Pizza Time Theatre Inc. Showbiz then bought the foundering company, recreating itself as Showbiz Pizza Time Inc.[3]

After the merger, both restaurants continued operating under the different titles, while major financial restructuring had begun,[3] eventually becoming publicly traded in 1989, with sales increasing by 8.3%.[3][1] During this period, Creative Engineering began to sever ties with Showbiz Pizza Time (they officially left the company in September 1990), eventually resulting in the unification of its mixed characters. By 1992, all restaurants assumed the name of Chuck E. Cheese's Pizza.[4] However, the name was changed to Chuck E. Cheese's in 1994 during a redesigning of the concept.[3] In 1998, the company renamed itself CEC Entertainment, Inc. Part of this renaming was related to a move from the NASDAQ to the NYSE.[3][1] In 1999, CEC Entertainment, Inc. bought out competitor Discovery Zone.[9] Chuck E. Cheese's celebrated its 30th anniversary in 2007.[3]

In February 2014, Apollo Global Management acquired CEC Entertainment for US $54 per share, or about $950 million.[10] There are 577 open locations throughout North America, South America, Chile, Guatemala, Mexico, Panama, Peru and the Middle East.[1][5]

Arcades and currencyEdit

From the time of the company's inception to today, one of the main draws for the stores has been the arcade.[2][1] The arcade games primarily consist of either redemption games or video arcade games.[11]

The brass tokens issued by the company for use in their arcades exist in numerous varieties, and are collected by exonumia enthusiasts.[12] The company once tested a card access method for use with their arcade and skill games in one location. The test location would no longer use tokens, and instead used a refillable card to access credits, which replace tokens, and points, which replaced tickets. However, this was later scrapped.[13]

Known locationsEdit

ChileEdit

ConcepcionEdit

SantiagoEdit

Vina del MarEdit

GuatemalaEdit

Guatemala CityEdit

MexicoEdit

Mexico CityEdit

MonterreyEdit

PanamaEdit

PeruEdit

Saudi ArabiaEdit

JeddahEdit

RiyadhEdit

Trinidad and TobagoEdit

United Arab EmiratesEdit

United StatesEdit

AlabamaEdit

BirminghamEdit
DecaturEdit
DothanEdit
HuntsvilleEdit
MobileEdit
MontgomeryEdit
SheffieldEdit

AlaskaEdit

AnchorageEdit

ArizonaEdit

AhwatukeeEdit
ChandlerEdit
GlendaleEdit
GoodyearEdit
MesaEdit
PhoenixEdit
TucsonEdit
YumaEdit

CaliforniaEdit

BakersfieldEdit
BrentwoodEdit
BurbankEdit
ChinoEdit
Citrus HeightsEdit
ConcordEdit
CoronaEdit
Costa MesaEdit
CovinaEdit
CupertinoEdit
Diamond BarEdit
DublinEdit
El CentroEdit
El MonteEdit
Elk GroveEdit
EscondidoEdit
FairfieldEdit
FontanaEdit
Foothill RanchEdit
FresnoEdit
FullertonEdit
Garden GroveEdit
GilroyEdit
HaywardEdit
HemetEdit
Huntington BeachEdit
La MesaEdit
La MiradaEdit
Laguna HillsEdit
LancasterEdit
Long BeachEdit
ModestoEdit
MonroviaEdit
Moreno ValleyEdit
MurrietaEdit
National CityEdit
NewarkEdit
OceansideEdit
OrangeEdit
PasadenaEdit
PlacentiaEdit
PinoleEdit
Rancho CucamongaEdit
ReddingEdit
Redwood CityEdit
Rohnert ParkEdit
RosevilleEdit
SacramentoEdit
SalinasEdit
San BernardinoEdit
San BrunoEdit
San DiegoEdit
San JoseEdit
Santa MariaEdit
San MateoEdit

?

StocktonEdit
Sun ValleyEdit
Thousand OaksEdit
TorranceEdit
ValenciaEdit
VenturaEdit
VisaliaEdit
VictorvilleEdit
VistaEdit

ColoradoEdit

ArvadaEdit
AuroraEdit
Colorado SpringsEdit
EnglewoodEdit
Ft. CollinsEdit
Grand JunctionEdit
GreeleyEdit
LittletonEdit
SuperiorEdit

ConnecticutEdit

ManchesterEdit
NewingtonEdit
OrangeEdit
WaterburyEdit

DelawareEdit

DoverEdit
WilmingtonEdit

FloridaEdit

Altamonte SpringsEdit
Boca RatonEdit
Boynton BeachEdit
BradentonEdit
BrandonEdit
ClearwaterEdit
Fort MyersEdit
HialeahEdit
JacksonvilleEdit
LakelandEdit
MiamiEdit
NaplesEdit
OcalaEdit
OrlandoEdit
Pembroke PinesEdit
PensacolaEdit
Pompano BeachEdit
Port OrangeEdit
St. PetersburgEdit
StuartEdit
SunriseEdit
TallahasseeEdit
TampaEdit
W. Palm BeachEdit
Wesley ChapelEdit
West MelbourneEdit

LouisianaEdit

AlexandriaEdit
Baton RougeEdit
Bossier CityEdit
CovingtonEdit
HoumaEdit
LafayetteEdit
Lake CharlesEdit
MetairieEdit
MonroeEdit
New OrleansEdit
SlidellEdit

MarylandEdit

AnnapolisEdit
BaltimoreEdit
Bel AirEdit
FrederickEdit
GaithersburgEdit
Glen BurnieEdit
HagerstownEdit
LargoEdit
LaurelEdit
ParkvilleEdit
RockvilleEdit
SalisburyEdit
Silver SpringEdit
Takoma ParkEdit
WaldorfEdit

MassachusettsEdit

AttleboroEdit
BurlingtonEdit
DanversEdit
EverettEdit
LeominsterEdit
LowellEdit
MethuenEdit
NatickEdit
North DartmouthEdit
SpringfieldEdit
WorcesterEdit

New HampshireEdit

ManchesterEdit
NewingtonEdit

TexasEdit

AbileneEdit
AllenEdit
AmarilloEdit
ArlingtonEdit
AustinEdit
BeaumontEdit
BrownsvilleEdit
College StationEdit
ConroeEdit
Corpus ChristiEdit
DallasEdit
DentonEdit
El PasoEdit
Fort WorthEdit
GarlandEdit
Grand PrairieEdit
GrapevineEdit
HarlingenEdit
HoustonEdit
HumbleEdit
IrvingEdit
KatyEdit
KilleenEdit
Lake JacksonEdit
LaredoEdit
LewisvilleEdit
LongviewEdit
LubbockEdit
McAllenEdit
MidlandEdit
N. Richland HillsEdit
PasadenaEdit
PearlandEdit
PlanoEdit
RockwallEdit
San AntonioEdit
SelmaEdit
ShermanEdit
StaffordEdit
SugarlandEdit
TexarkanaEdit
TylerEdit
VictoriaEdit
WacoEdit
WebsterEdit
WeslacoEdit
White SettlementEdit
Wichita FallsEdit

WashingtonEdit

BellevueEdit
BurlingtonEdit
KentEdit
LynnwoodEdit
OlympiaEdit
RichlandEdit
SilverdaleEdit
SpokaneEdit
Spokane ValleyEdit
TacomaEdit
VancouverEdit

West VirginiaEdit

CharlestonEdit

WisconsinEdit

BrookfieldEdit
Grand ChuteEdit
Green BayEdit
JanesvilleEdit
LaCrosseEdit
MadisonEdit
MilwaukeeEdit
RacineEdit
West AllisEdit

LinksEdit

Official site

ReferencesEdit

  1. 1.0 1.1 1.2 1.3 1.4 1.5 1.6 Investor information, Chuck E. Cheese's official site
  2. 2.0 2.1 2.2 2.3 2.4 2.5 Packer, Linda, "Catering to Kids", Food Service Marketing, October, 1979
  3. 3.00 3.01 3.02 3.03 3.04 3.05 3.06 3.07 3.08 3.09 3.10 Company history, Chuck E. Cheese's official site
  4. 4.0 4.1 "ShowBiz Parent Merges Concepts Into One Big Pie", Nation's Restaurant News, September 9, 1990
  5. 5.0 5.1 "CEC Entertainment Reports Financial Results for the First Quarter of Fiscal 2009; Revises Previously Scheduled Date for Investor Conference Call" (Press release). Business Wire, April 30, 2009
  6. Kent, Steve L. The Ultimate History of Video Games: From Pong to Pokémon and Beyond: The Story behind the Craze That Touched Our Lives and Changed the World, 2001.
  7. Pizza Time's Vaudeville Theatre, Western Foodservice, March, 1979
  8. 8.00 8.01 8.02 8.03 8.04 8.05 8.06 8.07 8.08 8.09 8.10 High Profits from a Weird Pizza Combination, Fortune, pages 62–68, July, 1982
  9. Chuck E. Cheese's 'traps' Discovery Zone, Nation's Restaurant News, July 5, 1999, issue 27, page 1
  10. Chuck E. Cheese Owner Agrees to $950M Buyout; ABC News; January 16, 2014
  11. Games & Rides [1], May 13, 2009
  12. Forrest's Token Page, March 3, 2009
  13. Travis S., CEC Token Cards, March 3, 2009


This chain was featured in June, 2017.

Ad blocker interference detected!


Wikia is a free-to-use site that makes money from advertising. We have a modified experience for viewers using ad blockers

Wikia is not accessible if you’ve made further modifications. Remove the custom ad blocker rule(s) and the page will load as expected.